Formula for Success | Fresh Bros. Hemp Co

The Formula for Success

“The heart of our business is helping your business.”

Our Story
Rules for Work
Our Workspace
Communication
Structure & Teams
What We Value
Protocol

Read the Review: https://www.cbdaffiliateprograms.com/fresh-bros-review/

Our Success Story

Too many Hemp & CBD businesses choose to overlook product quality and customer service. At Fresh Bros. Hemp Co.™, we take the opposite approach. When my brother Joe and I started the company with an investment from our father, our foremost mission was to cultivate and distribute the best Hemp & CBD goods with the greatest amount of traceability, authenticity, and efficacy possible for our clients. We have been fortunate enough to build that small loan into sustainable farms and working laboratories all across the western United States.

We have learned valuable lessons along the way about how to (and how not to) do business within an industry that is still just beginning to build its infrastructure. I think that’s what is truly special about Fresh Bros. and it’s what I’m probably most proud of. We are a resilient bunch. We are tough and we are prepared. We know what it takes to fail as a team and we know what it takes to win as one. That’s why, I don’t mean to sound cheesy, but our motto is “The heart of our business is getting you into business.” Our business doesn’t exist to make money. We exist to build better products and services. If we aren’t helping our client make money then we can’t make money. We can power brands and businesses, but the most important thing we do is empower people.

At Fresh Bros., we have a unique opportunity to make a tangible difference in people’s lives. Let’s take advantage of it.

Adam RahmanFounder/President

1) ALWAYS HAVE INTEGRITY.

Ethics are involved in many of our professional decisions everyday at Fresh Bros. and they affect us as individuals and also those around us. The Oxford English dictionary defines ethics as: “The moral principles governing or influencing conduct.” When we are dishonest, not only do we lose the trust of others, but we also undermine our own integrity and it can be a double-edged sword at times. What may seem right to one person can seem unspeakable to another. Being aware of how to make ethical decisions is essential practice in the workplace.

HERE ARE 30 WAYS TO MAINTAIN YOUR OWN INTEGRITY AT WORK WITH ETHICAL DECISION MAKING:

Lead by example.
Never give the impression that you don’t care that improper actions are taking place.
Commit to being involved in the process.
Anticipate ethical conflicts.
Communicate with honesty.
Communicate with civility.
Be consistent.
Listen.
Establish the language of ethics with those in your office and set the boundaries.
Accept that people will have different standards within this framework.
Remember that people are normally not as ethical as they think they are.
Define ethical expectations early in new relationships.
Be prepared to redefine ethical expectations in established relationships.
Support your team’s efforts to uphold high standards for ethical conduct, communicate about ethics, and solve ethical dilemmas.
Pay attention to details. Be organized.
Use the communication process.
Ask questions.
Watch your own cynicism.
See things as they are, not as you want them to be.
Believe that virtue is its own reward and have faith in this.
Be your own brand as a person of integrity.
Be patient with yourself.
Be patient with others.
Stay focused.
Speak up whenever you feel unethical behaviors are slipping in.
Have the courage to reset ethical boundaries.
Stand by the agreed boundaries.
Look for the best motives and prepare for the not so positive motives.
Challenge yourself.
Keep Learning.

Example: Charles from Max Extracts asks you if you can supply 30,000 gummy bears. You know we don’t carry gummy bears. Instead of promising him gummy bears to make him happy, you recommend the customer try 30,000 of our round, sugarcoated water soluble gummies that we have in stock. You show Charles the Certificate of Analysis and pictures, he loves the idea and is asking for wiring instructions.

2) CUT THE BULLSHIT.

Customers who don’t know what they want will always waste your time. Similarly, brokers will be very wasteful of your time. The tell tale sign of a broker is someone who says, “I have a buyer who wants A, B, C.” At Fresh Bros., we always want to deal directly with the buyers. The less middlemen and partners involved, the smoother the deal will go. We have never relied on brokers for the life of our company. Why should you start now? Be very conservative with your time. Time is Money. Every business conversation has a point. Get to the point! Again, talk to the actual buyer, the one who writes the check or you’ll likely be chasing tails for a month. Listen, ask questions, take notes. Find out how we can move forward with the deal if possible, but if not possible, don’t be afraid to say no.

3) A PROFESSIONAL ATTITUDE IS EVERYTHING: MAINTAIN YOUR COMPOSURE.

Remain Professional at all times.

Example: Jackie calls cursing and you expect she might be drunk. She is being completely unprofessional and calling you names like Dingbat and Dip Spit. You tell Jackie you understand she is frustrated and that you will have an executive from the company call her as soon as humanly possible to help resolve the issue.

4) SAY WHAT YOU MEAN, AND MEAN WHAT YOU SAY.

Your word is everything. Whatever you say to your client is what they will go by. Your word represents yourself and more importantly, the Company as a whole. Promise only things you know the Company can truly deliver. Don’t quote special pricing. Don’t assume the role as CEO or owner. No one on the sales team has authority to adjust pricing or approve pricing. This role is solely delegated to our CEO, Adam. Your word is everything. If you don’t know, say that you don’t know and and that you need to consult with an executive and will get back to them as soon as possible.

Example: Max from Bio-Nutra World specifically wants 50mg gummies. You know we only have 10mg and 25mg gummies in stock. Instead of telling Max we can provide the 50mg gummies, you keep it real with him and tell him exactly what we have in stock. Max says he has to think about it for a day. The very next day, he calls you back and orders 50,000, 25mg gummies.

5) FORMULA FOR SUCCESS RULE 5: WORK DOESN’T STOP IT JUST TRANSFERS TO NETWORKING.

If you want the most out of your position and you want to make serious money with our Company, your work will never stop. It will only transition into networking. When you’re off the clock, talk to your friends and family about Fresh Bros. Fresh Bros. will only be as good as the exposure it gets from you. Everyone can benefit from Fresh Bros. Hemp. There is never a bad time to talk about the family that you are a part of.

Example: Your friend from high school, Bo, just threw his back out and you have the opportunity to share the benefits of CBD. You also know Bo’s dad Dan, is a giant investor in the nutraceutical industry who hasn’t really delved into “the whole Hemp CBD thing”, but wants to know more. You completely school them, politely. You tell them about the endocannabinoid system and what our products do to increase quality of life by keeping the body in homeostasis. You tell Dan about the Private Label Member’s Club and how he can start his own line of products. Dan takes that to a giant nutraceutical company who loves the idea and you just put together a $245,000 a month contract. Well done, Fresh Guru! Well done!

6) WORK AS A TEAM, NOT IN COMPETITION.

Our company operates like a wolf pack. If you are a lone wolf, you won’t last at Fresh Bros. Share your leads. Share your resources. Share your story! Everyone on our team has different skill sets and talents. Cherish them. Learn from them. Use them to your advantage. You will complement each other to make deals happen a lot easier together than you will going it alone.

Example: You have a hot new lead from Instagram. The customer wants soft gels, but you don’t know much about soft gels. Wisely, you call Bart, who is a complete friggin’ soft gel wizard. You ask Bart to split the deal. Bart makes one call to the lead and you both go home with split commission on a $45,000 soft gel order. Then you learn that they want tinctures next month! Way to go Team!

7) IF YOU DON’T KNOW, ASK SOMEONE WHO DOES.

Feel free to learn from others in the company who may have more knowledge or experience than you do. Never be too embarrassed to ask a question that you don’t know the answer to. This isn’t Bashful Bros., this is Fresh Bros.! We want you to succeed! There is always someone who can help, who is just a phone call away. Know your role and stay in your lane. Be confident and trust in the infrastructure the Company has built for your success.

Example: Eric calls you back after you leave a message and wants 500 pounds of Berry Blossom. You’ve done some good size deals in the past. You sold a 15 pack last month. Well done, partner. Wisely, you call our CEO or Inventory Manager to check our stock, current prices on bulk, and for help in dealing with the customer on the phone. You and our CEO dominate that phone call selling 600 pounds instead of 500. You get all the commission on that deal. Yes, that’s right. You keep all the commissions.

8) BE CONSISTENT AND BE RELIABLE

Be accountable to your customers. Reach out to them for feedback. Remain consistent. The only thing that should change is the exponential growth of your client base through advertising, word of mouth, and referral. Make personal goals. Execute them and help the team achieve its’ greater goals. Don’t lose your momentum just because you had one good week or one good sale. Challenge yourself to make even better progress the next week. Remain consistent in your professional attitude and you will build a bigger pipeline and have great future success.

Example: You sold 500 pounds last week and you think it is a great time for a vacation. You take the weekend off and go to Tahoe and its an awesome trip. While you are there, 2 customers call wanting info on products. You answer and help them with their inquiries. Another customer calls and wants to know why his order hasn’t been delivered on the day you said it would. You call Fulfillment and find out. Why? Because you are being both consistent and reliable.

9) PEOPLE BUY FROM WHO THEY LIKE.

Fundamentally, selling is communication and persuasion. One of the easiest ways to accomplish this is to simply be a likable person. Go out of your way to be kind. If your client likes hemp farming… talk hemp farming. If your customer likes edibles…tell them how amazing our gummies are. The two most powerful words in any language are “Thank you.” Saying thank you communicates that you value and appreciate the other person. Saying thank you has the power to completely change the other person’s mood for the better. Saying thank you has the power to create friendships. Saying thank you has the influence to create loyalty. Saying thank you to everyone you come in contact with will brighten their day and put a smile on their face!

Example: A customer reviews the website. You thank them for that. A customer shows interest, but doesn’t buy anything. You thank them for their interest. A customer makes an order and pays in full. You thank them for their business. An attitude of gratitude will attract the positive and leave your customers feeling appreciated and they will likely come back.

10) ASK FOR THE SALE, GAIN THE CLIENTS TRUST, BE CONFIDENT.

After all the preparation, proposals and meetings you’re so close to closing the deal. But there’s one thing stopping you! Asking for the sale…

So let us look at a few more direct and clear ways to ask for the sale that will help you make more money. Closing requires a strong and confident sales person, as well as some very tactful wording.

Here’s an example:

Sales Person: “So Steve, the whole thing looks like this: We have the two dozen cases of the vape carts, two cases of the 500mg Tincture Bottles, and one case of the 250 strength It all comes to only $4,844.00 plus shipping.”

Though many sales people use this method to ask for the order, often they do so with little conviction and strength.

Verify order details or logistics by giving the prospect two options, but you have to do it with an assumptive attitude.

You have to believe that you are merely verifying the details, or it comes across as a con and the prospect will feel as if you are trying to manipulate them.

Give the prospect the alternative of choice between some logistical options for delivery :

You: “The whole thing comes to only $4,844.00 plus shipping. So, Steve should I put that on a rush order, or our normal FedEx delivery?”

Our Workspace

We have a fulfillment center and corporate offices in Las Vegas.

We’re right in the heart of Sin City – surrounded by the same kinds of businesses our farmers, labs, and manufacturers need for their supply chain to run smoothly.

It is a place where great work happens and a place that can prevent you from doing great work all at the same time. Use it as if it is truly yours… an extension of your house. Or maybe better, an extension of your parent’s house. It’s a place where you can feel ultimately comfortable but must take responsibility for your presence and your usage. Treat it like your own, because it is your own.

As much as anything, our office is a social space for our team to spend time together, eat together, have small and large group conversations and inspire each other.

Our office exists to help us move fast and be happier.
It’s a place where whiteboards get used and disagreements end in clear decisions.
It’s a place to witness the incredible power of an idea moving from a twinkle in your eye to reality right in the span of a day.
It’s a powerful reminder to see a Fresh Bros. Director show up to the office toting something awesome for our team.

Work happens anywhere, collaboration happens here, in the office we call home.

Communication

FACT:

9 out of 10 internal conflicts arise within companies due to a lack of communication, under-communication or miscommunication. One of my favorite quotes is: “The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw.
Given the importance of great communication, we’ve assembled this simple guide. We hope it will be helpful.

The following styles and formats for communication are listed in the order in which they should be employed when dealing with co-workers.

In-person, face-to-face communication. Maybe this sounds crazy, but if it were possible to restrict all communication to this channel the world would almost certainly be a happier place.

A phone/video call. If you just can’t be in the same room and it can’t wait. Video slightly trumps phone in most cases, but given that even today the internet hates good video quality, they can basically be assumed to be a tie after you account for dropped connections and calls. Both tone and intent suffer when using these channels compared to the first.

A quick note in a messaging app to get some quick information. This format has proven hugely effective for creating one of the most impressive burgeoning collections of memes ever assembled by one team. This channel is devastatingly terrible for presenting any sort of depth or emotion to a conversation. If it can be read wrong, it will be read wrong.

An email should be used to recap a conversation, prepare for an upcoming face-to-face or phone call, or a broadcast of information that needs to be shared with multiple people. Email is also the best way to have a written record of what was said. Which will avoid the “he said, she said” from a phone call.

Structure & Teams

Companies are nothing more than collections of people. If those people work together effectively, the chance of creating something awesome increases substantially. If there is no team work or collaboration, it will not be as successful. It’s really that simple.

That said, there are a million different ways to work together, and if we’ve learned anything at Fresh Bros., it’s that goals change, people change, and organizations change. So before anything, expect change and be ready to go with the flow.

We try to keep our organization as flexible possible. We love to quickly form small teams to attack big problems. We believe that even small teams need leaders and that anyone can lead.

Rigid organizational charts will never survive the realities of building a great company. For this to work, we need flexible people who are capable of being both self-directed and highly communicative with those around them. In this environment, structure exists to provide clarity about responsibilities and empower individuals to do their best work. If you’re not sure where you fit, just ask. Every person has a gift and has value. Sometimes you just may need a different focus to use your gifts and talents to benefit you and the team!

What We Value

Customer voice

We have to be beyond amazing at listening to our customers and listening to our market if we are going to even have a chance at changing their business for the better. There are lots of ways to hear our customers voice, in rank order of importance we value:

Data

There’s nothing easier to act on than clear data. If we have it, we can use it. Use the information from your leads to the fullest. Google your customers name, website, social media sites, etc, before calling. This will give you an idea of who you are dealing with. It helps us learn a little bit about what they currently have. Maybe only an online store, maybe just a website and they haven’t launched yet, maybe a brick and mortar and a website. Do some research first and then make the call. Open the conversation by letting them know you checked out the site/social media, etc, which will show you truly care about their business and can help you direct them to what will be the most successful products for their demographic. Be genuine. Remember, we are the CBD experts. They are looking to us to help them succeed. Customers usually don’t know what they want.

Direct Customer Feedback

Customer feedback is gold. We can learn from our customer feedback and it comes from many places, including live chat, social channels, one-on-one emails, and face-to-face conversations.

Prioritization.

Doing one thing extremely well will beat doing five things with mediocrity every day of the week. The best way to get nothing done is to try and do everything. Get organized, there are many tools out there to help with that. I find Trello Boards to be a real life saver, www.trello.com

A Sense of Urgency.

Priorities are great. The right priorities are really great. None of it matters if we get overwhelmed and don’t move items off our list. If we can’t see progress measured in days, or at worst weeks, we should be taking a hard look at what and how we’re tackling the project. Keep it simple and set small goals. You know the saying, “How do you eat an elephant? One bite at a time.” And if you need help, please ask.

Attitude

A positive attitude can conquer all. Stay focused, positive and remember that you will attract what you put out in the universe. If you only focus on problems, then you will attract problems. If you focus on solutions, you will find solutions. No one likes to be around a negative person. Like attracts like. You will always find what you’re looking for. Smile!

Protocol

Setting customer expectations is how the tone is set from the very beginning of the sales cycle. Never over promise and under deliver. Be honest with your customer and set a realistic expectation for product availability, production and fulfillment. They will respect you for your honesty. If you deliver sooner than expected, then that’s a bonus! Check with the Inventory Manager before promising a firm delivery date. Be sure you ask you customer when they need their order. If it’s impossible, then learn how to say no. Always check status and availability of raw material, production schedules, etc, then you can set a reasonable time frame for the customers’ order to be delivered. Don’t say yes just to make a sale. Sometimes the order doesn’t make sense or it’s not profitable. It’s better to be honest with the customer. Then show them an alternative that works for Fresh Bros and fulfills their needs. Get creative and if necessary, get a manager on a call with you.